1. Must trade in a 2010 model year or newer vehicle. Not available with special financing, lease and some other offers. Take new retail delivery by 4/30/24. 2. 0.9% APR for 36 months. Monthly payment is $28.16 for every $1,000 you finance. Example down payment: 15.8%. Must finance with GM Financial. Some customers may not qualify. Not available with lease and some other offers. Take new retail delivery by 4/30/24.

Service Your Vehicle with Us We have a full service bay with trained technicians standing by.

A service person helping a customer and an oil change.

Certified Pre-Owned

Each Chevrolet CPO vehicle is thoroughly inspected, reconditioned, and includes two factory-backed limited warranties with roadside assistance.

Three Chevrolet Cars lined up outside.
A shot of a person's hand holding a car key

Current Offers

View this months current offers for leasing, financing, and cash back on select Chevrolet vehicles.

Welcome To Williams Chevrolet, Inc.

At our dealership, we also serve our Gaylord, Kalkaska, and Cadillac, MI Chevrolet customers with greatest selection of new vehicles. Experience the thrilling power and performance in sports car classics like the Camaro or Corvette. Carry cargo with ease in a brand-new SUV like the Trax, Equinox, Traverse, Tahoe, or Suburban, or handle heavy-duty loads in a tough pickup truck such as the Colorado, Silverado 1500, Silverado 2500HD, or Silverado 3500HD. Plus, going green has never been more fun than in the new Spark EV or Volt. New Chevy comes with the available convenience of OnStar services including emergency, security, navigation, connections, and diagnostics. Cadillac, MI Chevrolet customers can check out our new specials and incentives to help them find a new car for less. If you already know what type of vehicle you are looking for, fill out the Contact Us form and let us find your next ride for you. Better yet, our Shop-Click-Drive feature lets you do the majority of the car-shopping process from the convenience of your own home. Gaylord, Cadillac, and Williamsburg, MI Chevrolet customers can visit us for all their vehicle needs!

Chevrolet Service in Traverse City

Our auto service center here at Williams Chevrolet, Inc. is ready to provide you with all of your auto repair needs here in Traverse City. Our repair shop is staffed with GM certified technicians who are experts in addressing the problems that your vehicle is experiencing and providing your vehicle with anything from simple tune-ups to to transmission flushes and more. If you have a warranty related issue or a recall on a Chevrolet car, truck or SUV here in Traverse City, Williams Chevrolet, Inc. can help you in getting your vehicle back on the road and fully functional in no time. If you have questions for our auto service center, contact our service staff at to schedule an appointment. Here at Williams Chevrolet, Inc., our Traverse City auto service center will help you and your vehicle get the expert care you deserve, and help you get safely back on the road in no time.

Williams Chevrolet, Inc. Has Used Car Bargains in Traverse City

Why invest in a used car? Prices are frequently a concern whenever purchasing any item. For those who are on a budget and can't purchase a new vehicle, used cars and trucks are the answer. Our wide-ranging selection of used cars in Traverse City and our outstanding prices make it well worth the drive from anywhere within Michigan.

Get Directions

2600 N Us Highway 31 South, Traverse City, MI, 49684
Williams Chevrolet, Inc. 44.7229, -85.6457.