About Us

Thank You for Choosing Williams Chevrolet, Inc.

Locally owned and operated, we are a community-focused car dealership, dedicated to providing quality products and services at the best value while delivering complete customer satisfaction. We serve all of Northern Michigan, including the Upper Peninsula.

Established in, and family owned in Traverse City since 1990, we're Northern Michigan's largest volume dealer and offer the largest inventory of new and used vehicles north of Grand Rapids, MI  -- that means you get more choices at the best prices. We work with a variety of lenders, guaranteeing "financing that fits" to help every customer get into a new or used vehicle. We also offer certified service and parts centers, a state-of-the art Body Shop and Fast Lube. We encourage you to stop by our completely remodeled state of the art show room and visit with us! 

1. Largest selection of New Chevrolet, Honda, Kia, and Pre-Owned vehicles in the North!
2. Hassle Free - Up-Front Pricing on every new and used vehicle, with a free AutoCheck report on every used vehicle.
3. Money Back Guarantee on all ASE Certified Used Cars & Trucks!
4. Free shuttle service when you use our body shop or service center.
5. State of the art facilities with waiting rooms, free Wi-Fi, children's play areas, complimentary refreshments.
6. Award-winning service departments, staffed by experienced technicians and open on Saturdays.
7. Authorized Chevrolet, Honda, Acura, Kia, Saturn, Hummer, Pontiac and GMC repair facility. We service all vehicles.
8. Modern body shop, using state-of-the-art equipment to work on all vehicle models, including complimentary express detail with every repair. Satisfaction guaranteed.
9. Variety of purchase/lease options and financing, including a special finance program for those with troubled credit.
10. Conveniently located off U.S. 31 S, next to the Grand Traverse Mall, 5 minutes from Downtown Traverse City and 10 minutes from the airport.

WE KNOW YOUR TIME IS VALUABLE. WE ARE SURE YOU WILL FIND OUR SITE A FAST AND CONVENIENT WAY TO RESEARCH AND FIND A VEHICLE THAT'S RIGHT FOR YOU. IF WE CAN BE OF ANY ASSISTANCE WHILE VISITING US ONLINE, SEND US AN EMAIL AND WE WILL PROMPTLY REPLY.